Privacy Policy

The Agriculture and Horticulture Development Board (AHDB) takes the privacy of users seriously.

This web site does not automatically capture or store personal information, except for logging the user’s IP address and session information such as the duration of the visit and type of browser used. This is recognised by the web server and is only used for system administration and to provide anonymous statistics for the AHDB Pork division to evaluate and improve the site.

You may be asked for personal information if you want to take advantage of specific services that the divisions of AHDB offer. By submitting your personal information in electronic form or by using this site you give your consent that all personal information that you submit may be processed and stored by us in the manner and for the purposes described below:

For marketing purposes and market research of AHDB and the divisions of AHDB; To internally administer this website and help improve our services. To administer any competitions which you may have chosen to enter and to contact you in the case that your entry has been successful.

AHDB shall process and store all personal information you submit to us in accordance with applicable law and in particular shall ensure it has appropriate security measures in place to guard against the loss, misuse or alteration of the information you provide and shall keep your personal data only for as long as reasonably necessary for the purposes for which it was collected or to comply with any applicable legal requirements.

You may request the deletion or alteration of any personal data held about you by contacting us at and we will make such deletions or alterations subject to any applicable legal obligations imposed upon us.

This privacy policy covers It does not cover other web sites in the AHDB Group or third party web sites to which there are links from this site.

This privacy policy shall be governed by the laws of England and Wales.