Best British Roast Dinner title awarded to west London pub

The pub’s Sunday roast impressed mystery diners with its fine quality, locally-sourced ingredients and seasonal produce, as well as the abundance of honey roasted root vegetables, crispy rosemary and garlic roast potatoes and flavoursome gravy.

Chris Brown, channel category manager, Unilever Food Solutions, organiser of British Roast Dinner Week, said: “The standard of entries was exceptionally high this year, but it’s fair to say The Truscott Arms gave the rest of the competition a bit of a roasting. The food was perfectly cooked and beautifully presented, and there were some lovely creative flourishes, including offering smoked and braised lamb and pulled pork and loin.

“And as for the gravy – which more than 60% of consumers say is vital for the perfect roast[1] – it was packed full of flavour, with different gravies and sauces for each of the meats on offer.”

Andrew Fishwick, owner of The Truscott Arms, said: “We’re thrilled to have won the title of Best British Roast Dinner 2014. Roast dinners are a key part of our menu, and to be crowned the winner of this competition is fantastic. The whole team is delighted and now we have even more reason to serve our roasts with pride.”

The Truscott Arms was awarded the title today (Monday, 6 October) following British Roast Dinner Week 2014, an annual event that celebrates the nation’s favourite pub meal and encourages pubs, restaurants, hotels and staff canteens to serve roasts every day. British Roast Dinner Week, which took place last week, is sponsored by KNORR® and supported by COLMAN’s®.

Chris Brown added: “Roast dinners are the nation’s favourite pub food[2]. They shouldn’t be locked away, served only on Sundays. In fact, 40%[3] of consumers say they want a roast on the menu every day of the week.”

To try the winning roast for yourself, visit: www.thetruscottarms.com to book. To find out more about British Roast Dinner Week visit: www.britishroastdinnerweek.co.uk

ENDS

Notes to editors:

  • In Britain we eat around 1.2bn roasts per year[4]. Our love of roast dinners has led to the French nicknaming us “rosbifs” (roast beefs)

The Truscott Arms: Sunday roast menu

  • 35 day aged beef rump cap, Yorkshire pudding, roast potatoes and onion gravy
  • Free-Range English rare breed pork (pulled pork and loin) roast potatoes and mustard sauce
  • Smoked lamb shoulder and braised leg with garlic & rosemary roast potatoes and lamb sauce

All roasts served with honey roast root vegetables and seasonal greens

Did you know? Some facts on the roast dinner:

  • Roast dinners are the number one meal for consumers dining out in pubs[5]
  • Carrots top the poll, with 7 out of 10 consumers choosing them as their favourite veg
  • Beef is the meat of choice, with one third of respondents preferring it to any other roasted meat

[1],2 OnePoll survey, August 2014, commissioned by Unilever Food Solutions, n=1,000 consumers that like roast dinners

[2] OnePoll survey, August 2014, commissioned by Unilever Food Solutions, n=1,000 consumers that like roast dinners

[4] Can’t cook won’t cook Britain: Time spent cooking un UK … – Daily Mail, Kantar Worldwide survey May 2014, n=4,000

[5] OnePoll survey, August 2014, commissioned by Unilever Food Solutions, n=1,000 consumers that like roast dinners