BBQ Pulled Pork Benedict and ‘Alf’s’ Granola both won awards as part of the ‘Best Breakfast Awards’.
The Tried and True café in Putney won Most Innovative Breakfast for their BBQ Pulled Pork Benedict, and Café Alf Resco received the award for Best Cold Breakfast for their Alf’s Granola. They were joined by the Tavern Co in Liverpool, which won the national Best Breakfast for their Full English Breakfast. All eateries were presented with their award by TV Chef Dean Edwards and the ‘breakfast squad.’
Karen Levy, who led the campaign said: “Farmhouse Breakfast Week 2014 was a busy week with events all over the UK. Each year we receive fantastic support from the industry and this allows us to spread breakfast messages further each year. The new concept of having the ‘Best Breakfast Awards’ has really helped to encourage consumers to shake up their wake up and enjoy the most important meal of the day.”
The awards which were new for 2014, received thousands of votes from around the UK. The breakfast team ventured across the nation during the week to dish out the public-voted awards.
HGCA received 1,600 resource requests for the campaign. Breakfast pictures were shared on social media sites at and the campaign website received a 93% increase in visits during January compared with last year. The campaign also achieved widespread national and regional coverage.
Release date: 4 February 2014
Photo caption: BBQ Pulled Pork Benedict from the Tried and True Café in Putney
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Farmhouse Breakfast Week is the annual consumer campaign from HGCA.
HGCA is the cereals and oilseeds division of the Agriculture and Horticulture Development Board (AHDB). HGCA aims to deliver a world-class arable industry through independence, innovation and investment. It funds research, knowledge transfer, marketing, export and promotional activities for the cereals and oilseeds sector in the UK.