Sausage FM – Listen Here
Tune into Sausage FM, hosted by JB Gill to put the sizzle back in your sausage. The only radio station to play the sounds of sausage sizzle.
With new research revealing the iconic British banger, one of the UK’s favourite sounds of the kitchen, is losing its ‘bang’, we’re proud to launch Sausage FM; the first radio station in the world to play the sound of British sausages, bringing back the sizzle to kitchens, cafés and butcher shops across the UK. Tune in here:
With nearly half of people (48%)* naming sausages sizzling as one of their favourite sounds emanating from the kitchen, is this hunger-inducing noise under threat? To investigate, leading food scientist Dr. Stuart Farrimond conducted an experiment, comprehensively analysing sausages made from ten different recipes, dating back as far as 1845. Modern favourites such as the Cumberland and the Lincolnshire were also sizzle-tested in the laboratory, to see if the humble sausage was indeed losing its bang. The experiment discovered, on average, sausages today are about half as loud as they were in the 1940s.
Dr. Farrimond explained: “After analysing the data produced in the lab I was able to verify, the secret to a loud and satisfying sizzle – and the reason sausages were originally nicknamed bangers – is a high water content; exactly the thing you want less of for a great taste. Due to food shortages after the outbreak of World War I, sausages were made with less lean meat, and bulked out with fat, fillers and water – sometimes with water making up more than a quarter of the weight of a sausage. Today, sausages are made with higher quality, leaner pork and less water, meaning they may taste great, but don’t quite hit the top notes of sizzle we used to hear in the past.”
With the nation’s favourite kitchen sound found to be endangered, British Sausage Week is turning up the sizzle dial with the launch of Sausage FM – the only station to promise ‘less talk, more pork’. The world’s first radio station dedicated to the humble sausage, Sausage FM launches on Monday 31st October.
Hosted by Jonathan Benjamin ‘JB’ Gill, best known for his huge success with JLS, now farmer and current presenter of CBeebies’ Down on the Farm, Sausage FM will entertain sausage lovers across the nation by playing the biggest bangers with all the latest sausage chat from special guests from around the country.
JB Gill commented: “It’s not every day you’re asked to DJ on a radio station which plays only the sounds of sizzling sausages! Being a huge fan of the British sausage I can’t want to pump out some bangers during British Sausage Week!”
“I’m passionate about food and it’s one of the reasons why I went into farming. In our house, sausages are always a go-to option for a quick, easy and tasty mid-week meal which my family loves tucking into. I know from my own experience the attention and care which goes into producing quality fresh pork sausages, so when choosing your sausages look for the Red Tractor logo on pack. This way you’re not only supporting British farmers, but ensuring the sausages you eat are from pigs produced to high welfare standards. And with more than 500 varieties to choose from, there’s a sausage to suit everyone’s tastes. And if you’re looking for a sausage recipe with a twist, give my son’s sausage fajitas a go!”
The tastiest food event, now in its 19th year, British Sausage Week 2016 sizzles into action on Monday 31st October. Organised by the Agriculture and Horticulture Development Board, the week celebrates the taste, quality and diversity of pork sausages available today from local butchers, producers and retailers across the country through the nationwide competition.
*2,000 adults completed the Sounds of the Kitchen survey conducted by OnePoll. The online survey ran from 20/10/2016 – 24/10/2016. OnePoll are members of ESOMAR and employ members of the MRS.