About Love Pork
Who we are
The Lovepork website has been created by AHDB Pork, the body responsible for enhancing and supporting the English pig farming industry.
Lovepork.co.uk has been created with the principle aim of providing recipe inspiration to encourage people to cook with pork at home, and to provide information about pork, pork cuts and how healthy pork can be.
AHDB Pork is one of six sectors which form part of the Agriculture and Horticulture Development Board, a statutory levy board funded by farmers, growers and others in the supply chain. Its purpose is to inspire farmers, growers and industry to succeed in a rapidly changing world, in order to increase performance and stimulate demand for their products.
The Lovepork website supports the Red Tractor mark.
What we do
Previous campaigns include British Sausage Week, an annual celebration of the iconic banger, which over 19 years has helped communicate the versatility and quality of sausages sold in the UK.
The current campaign, the Midweek Meal campaign, showcases pork’s leaner cuts, demonstrating how quick, easy and delicious these lean pork cuts are and how they are perfect for busy people during the midweek struggle.
The Lovepork social media channels work continuously throughout the year to bring recipe inspiration, cooking advice and sometimes a few giggles to consumers who are interested in learning more about pork.
Red Tractor Pork
Red Tractor ensures you can trust the food we all eat. It is the largest food standards scheme in the UK, covering all the areas you care about; animal welfare, food safety, traceability and environmental protection.
Red Tractor food and drink has been responsibly produced to some of the most comprehensive and respected standards in the world. All stages are regularly checked by independent experts.