Introducing our passionate pork lovers!
They are joining us to promote the Red Tractor pork scheme and its farmers. We’re delighted to have them on board and look forward to sharing stories of their Hambassador endeavours over the next few months.
As part of their role, each Hambassador met Jimmy at his farm to learn more about Red Tractor pork. The hambassadors will now take up the cause for Red Tractor Pork, helping to educate people on what the symbol means and why they should look out for it.
For their induction, Jimmy put the new recruits through their paces, educating them about the day-to-day role of being a Red Tractor pig farmer and the rigorous standards they must adhere to. They were also introduced to our Master Butcher, Keith Fisher, who gave them a butchery demonstration and highlighting where the most popular pork cuts came from and how butchers and producers have to decide which cuts are best for their business.
After the induction, Laura told us: “I already champion local producers on my blog so applying to be a Hambassador was a natural step. I love pork and I’m passionate about animal welfare standards, this really is a dream job! I’m really excited about taking up my role as Hambassador and doing my part to help pig farmers. It’s been a real eye-opener to learn more about the Red Tractor scheme and I can’t wait to get started to help spread the word.”
Jimmy Doherty added: “As a Red Tractor farmer, I know all too well the pressures that many fellow pig farmers are facing due to high feed prices and imported pork. That’s why I’ve helped to recruit a team of Hambassadors on behalf of pig farmers to help spread the good word about Red Tractor pork and highlight why we should be supporting pig farmers in these times. I’m delighted to be working with Laura, Chris, Bill, Adam and Harriet, who all have that passion for quality pork we were looking for!
Check out who our Hambassadors are and what their campaigns are going to be.