Pork People

Much as we love singing the praises of Red Tractor pork, we enjoy other people doing it even more. So allow us to introduce you to some of Red Tractor pork's biggest fans - from the pig farmers who produce it to the award-winning chefs who put it on the plate.

  • Keith Fisher

    Keith Fisher Master butcher

    “Don't be afraid to ask your butcher for advice or recipe ideas”

  • Richard Longthorp

    Richard Longthorp Pig Farmer

    “High welfare means – you've got to look after your pigs.”

  • Cyrus Todiwala

    Cyrus Todiwala Restaurateur

    “Pork is a fabulous ingredient whichever way you look at it.”

  • Juliette Kellow

    Juliette Kellow Nutritionist

    “Pork isn't as fatty as we think it is, it can be as low as just 4% fat!”

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Keith Fisher

Master Butcher

Keith is about as experienced as you get in butchery - his family has been in the trade for over a century and Keith himself is a fourth generation master butcher. He was first taught at a time when butchers did everything, from buying the live pigs to selling fresh cuts in their shop. Being the butchery and product development manager for BPEX, Keith is responsible for developing many of the modern butchery techniques and cuts of pork now seen in retailers. Also he is a strong advocate of knowing where pork originates from, along with knowing it has been produced to welfare and quality assured standards.

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