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Red Tractor Response To Ciwf Asa Challenge

“Red Tractor pig farmers are proud of their welfare standards and we stand by the statement in our adverts. Red Tractor pork is high welfare pork


“For the past twelve years pig farmers in the UK have operated to welfare standards that the vast majority of other European countries have failed to match. Even today, two-thirds of all pork and pig meat imports to the UK from the EU would be illegal to produce in this country. The higher costs of producing to higher standards have led to a 40% reduction in the number of pigs reared in the UK with many farmers going out of the business in the face of these cheaper imports.”

“The Red Tractor mark is the most recognisable and widely available on-pack food assurance mark in use today. It allows shoppers to make an informed choice between pork that meets high standards of welfare and that which does not. By raising awareness of the Red Tractor Standard our campaign aims to encourage more shoppers to choose high welfare pork, which over time will help improve welfare standards further.”

About the Red Tractor Mark
The Red Tractor Pork logo indicates the quality and country of origin of the pork, that it has been produced to high animal welfare standards, is traceable back to Red Tractor farms and independently inspected at every stage of production.

In order to carry the Red Tractor Pork mark, farmers must observe over 130 standards relating to pig husbandry and welfare at all stages. These range from the design of pig accommodation to staff training, health monitoring, feed, pig transportation and overall pig management. All of these are independently assessed to ensure a healthy environment for pigs.

For more information on the standards go to

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